Parioca — Summer Editorial

Creative direction and production for Parioca’s summer campaign, developed around a vintage wooden boat and the idea of a European coastal escape.

I created the concept and led the project across casting, location, team selection, production and on-set direction. The campaign was designed to show the collection across different moments of the day, from relaxed swimwear and daytime looks to more dressed-up styling.

The strong prints and colours of the collection were contrasted with the softer tones of the sea, sky and landscape, while the wooden interior brought warmth and a more intimate atmosphere to the images.